
Our story
Specialists in candy since 1996
A specialist confectionery wholesaler from Deventer, supplying sweet shops and other retailers for 30 years.
- Founded in 1996
- 800+ Pick 'n Mix items
- 3,000+ products in stock
Wholesale in candy and confectionery
Since it was founded in 1996, Sweet & Candy has grown into a specialist confectionery wholesaler. An unrivalled range of novelty and children's candy, hundreds of kinds of Pick 'n Mix and innovative seasonal lines make Sweet & Candy the specialist for sweet shops and other retailers.
- Founded
- 1996, in Deventer, the Netherlands
- What we are
- A specialist B2B confectionery wholesaler
- Who we supply
- Sweet shops, convenience stores and other confectionery retailers
- Assortment
- Over 3,000 products in stock, including 800+ Pick 'n Mix items
- Ordering
- Online, 24/7, with live availability
What makes us the specialist
Three things sweet shops come to us for.

An unrivalled children's range
Novelty and children's candy that you will not find anywhere else in this depth.

Hundreds of Pick 'n Mix varieties
Scoop candy in every shape, flavour and colour, to fill a whole candy wall.

Always the latest trends
New products and the latest candy trends, in stock before your customers ask for them.

Our whole assortment, always at hand
Our complete assortment is digitised, so you and our sales team can always see every item clearly.
Personal advice
Our sales team helps you choose the right assortment for your shop.
Fully digitised
Our sales representatives always have every item clearly at hand on their laptop.
Order online, 24/7
Customers browse the full assortment with live availability in our online shop.

Curious about the possibilities?
Feel free to get in touch. Our sales department is happy to tell you more about the endless possibilities.
Contact our sales teamQuestions about Sweet & Candy
When was Sweet & Candy founded?
Sweet & Candy was founded in 1996. Since then it has grown into a specialist confectionery wholesaler, based in Deventer, the Netherlands.
Who does Sweet & Candy supply?
Businesses only: sweet shops, convenience stores and other confectionery retailers. We do not sell to consumers.
How do I order from Sweet & Candy?
Apply for a business account first. Once it is approved, you order online 24/7 in our B2B shop, with live availability per product. Our sales team is happy to help you choose.
What makes Sweet & Candy a specialist?
An unrivalled novelty and children's range, hundreds of kinds of Pick 'n Mix and innovative seasonal lines, all from stock in our warehouse in Deventer.

Ready to fill your shelves?
Open a business account and order from our full assortment online.

